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  • soundsandgear 12:03 am on December 7, 2016 Permalink | Reply  

    Player Demand for Greater Musical Expression Fuels Five-Year Growth of Analog Synthesizers 

    Analog synth market sees nearly 20% growth in total retail sales since 2010-

    CARLSBAD, Calif. – December 6, 2016 – Following three decades of digital interfaces and sampler dominance, a new generation of musicians desiring a return to warm, pure sounds are fuelling a resurgence in analog synthesizer retail sales. In the past five years alone, Moog Inc., Korg USA Inc., WMD and other brands who will present their synths and electronic products at the 2017 global music products NAMM Show, have helped drive the analog synth market to a 19.9% growth in total retail sales.

    The data, provided by 2016 NAMM Global Report, underscores a re-emergence of players captivated by the tactile playing experience of analog control surfaces as musicians favor working knobs, faders and other features in lieu of digital displays and computer interfaces.

    “Players are realizing that an analog synth is much more of a real, honest-to-goodness musical instrument,” says Dave Smith, founder of San Francisco-based Dave Smith Instruments. Nate Tschetter, Manager of Music Product Marketing at Yamaha adds, “Many are choosing analog because it’s immediate, and while analog is definitely ‘in,’ it’s more about the ability to create unique sound and having it sound good.”

    Tatsuya Takahashi, Korg Synthesis Chief Engineer and designer of the company’s minilogue synth, understands the importance of unparalleled usability and musicality.Whenever I design a synth I try to break down barriers between man and machine – the musician needs to be inspired physically and emotionally to create their own music. It’s evident that this thinking has resonated with current trends that turn away from difficult and complicated systems, often inside of computers, in favour for dedicated hardware that often do less functionally, but are great at what they do in a musical way.” (More …)

     
  • soundsandgear 2:59 pm on September 20, 2016 Permalink | Reply
    Tags: nominees,   

    32nd Annual NAMM TEC Awards Nominees 

    Carlsbad, Calif. (September 19, 2016) – The NAMM Foundation has announced  nominees for its 32nd Annual NAMM Technical Excellence & Creativity Awards in the categories of Outstanding Technical and Creative Achievement. Stand-up comedian and actor Sinbad will return for his third straight year as host. The NAMM TEC Awards are bestowed annually in celebration of the pro audio community by recognizing the individuals, companies and technical innovations behind today’s sound recordings, live sound, films, television, and video games.

    More than 900 products and projects were considered during the highly-competitive nomination process. This year’s Outstanding Technical Achievement Nominees were chosen across twenty-three categories and include selections in two new categories: Audio Education Technology and DJ Production Technology – Hardware/Software.

    Represented in many of the nominations for the 2017 show are the creators of more compact and mobile products that reflect the demands of an increasing number of independent and home studio musicians.

    Examples in the DJ world include American Audio’s VMS5 Controller, which is both portable and compact with an all-in-one Midi Controller (DJ Production Technology – Hardware/Software); double-nominee Moog Music for their Model 15 App – a bonus for on-the-road creativity as the first Moog modular synthesizer and synthesis educational tool created exclusively for iPad and other Apple® devices (Audio Apps & Hardware/Peripherals for Smartphones/Tablets); Blue Microphones’ Bottle Mic Locker that offers studio musicians the flexibility and option of layering tracks with different capsules to find the right sound (Microphones – Recording); the Korg Minilogue (Music Instrument Hardware), which is a 37 slim-key fully programmable analog polyphonic synthesizer, reflecting yet another innovative product that helps fuel the19.9% growth in total unit volume among analog synths in the last five years. Nominees will be recognized in an additional nineteen categories that range from Wireless Technology toMusical Instrument Amplification & Effects, Computer Audio Hardware and beyond. (More …)

     
  • soundsandgear 2:54 pm on October 9, 2014 Permalink | Reply
    Tags: ,   

    NAMM TEC Awards Celebrates 30 Years and Inducts Nathan East & Ed Cherney into its Hall of Fame 

    Nominees Announced in 22 Technical Achievement Categories and

    Eight Creative Achievement Categories 

    Carlsbad, Calif., (October 8, 2014) – The NAMM Foundation will induct revered engineer -mixologist Ed Cherney and bassist Nathan East into the NAMM TEC Awards Hall of Fame during the 30th Annual NAMM Technical Excellence & Creativity Awards show, to be held Saturday, January 24th in Anaheim, Calif. Nominees across thirty creative and technical categories have also been announced for the NAMM TEC Awards, the longest-running awards show that specifically recognizes outstanding achievement in audio product innovation and sound production.

    Renowned bass player Nathan East has worked with the legends of music that range from Daft Punk, Eric Clapton, George Harrison, Beyoncé, Phil Collins and Michael Jackson to Italian tenor Andrea Bocelli. More than 2,000 recordings make East one of the most recorded bass players in the history of music.  (More …)

     
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