Analog synth market sees nearly 20% growth in total retail sales since 2010-
CARLSBAD, Calif. – December 6, 2016 – Following three decades of digital interfaces and sampler dominance, a new generation of musicians desiring a return to warm, pure sounds are fuelling a resurgence in analog synthesizer retail sales. In the past five years alone, Moog Inc., Korg USA Inc., WMD and other brands who will present their synths and electronic products at the 2017 global music products NAMM Show, have helped drive the analog synth market to a 19.9% growth in total retail sales.
The data, provided by 2016 NAMM Global Report, underscores a re-emergence of players captivated by the tactile playing experience of analog control surfaces as musicians favor working knobs, faders and other features in lieu of digital displays and computer interfaces.
“Players are realizing that an analog synth is much more of a real, honest-to-goodness musical instrument,” says Dave Smith, founder of San Francisco-based Dave Smith Instruments. Nate Tschetter, Manager of Music Product Marketing at Yamaha adds, “Many are choosing analog because it’s immediate, and while analog is definitely ‘in,’ it’s more about the ability to create unique sound and having it sound good.”
Tatsuya Takahashi, Korg Synthesis Chief Engineer and designer of the company’s minilogue synth, understands the importance of unparalleled usability and musicality. “Whenever I design a synth I try to break down barriers between man and machine – the musician needs to be inspired physically and emotionally to create their own music. It’s evident that this thinking has resonated with current trends that turn away from difficult and complicated systems, often inside of computers, in favour for dedicated hardware that often do less functionally, but are great at what they do in a musical way.” (More …)