Updates from January, 2017 Toggle Comment Threads | Keyboard Shortcuts
French synth & software creators Arturia are set to attend the annual NAMM Show in Anaheim, California, presenting their exciting range of synthesizers, drum machines, virtual instruments, and controllers. Arturia’s attendance will give artists, educators, and retailers the opportunity to get hands on, and learn how it can inspire their creativity. You can find Arturia at:
Hall A – Booth 6920 NAMM 2017 will see the largest Arturia display to date, perfect for video blogging, and with dozens of instruments and controllers to explore. Alongside MatrixBrute, DrumBrute, KeyStep, MiniLab MkII, and other fan-favorites, Arturia product specialists will also be hosting demonstrations every hour.
Demo 1: Analog instruments in modern production Using the perfect partnership of DrumBrute and MatrixBrute, Sébastien Rochard will demonstrate how to create a contemporary electronic music track.
Demo 2: Sequence them all! Mauricio will reveal how the small-but-mighty KeyStep can become the creative nerve center of your performance and production set-up.
Demo 3: A keyboardist’s one-stop collection A focus on the powerful additions to V Collection 5, Ralph Goldheim will showcase the organic tones of Piano V, Stage-73 V and B-3 V.
Demo 4: Exploring the MatrixBrute A beginner’s guide to taming the beast! Mauricio Garcia and Sébastien Rochard will take us on a journey of musical discovery, starting with an initialized preset and creating some of the exciting new sounds that only MatrixBrute can.
The Arturia team look forward to seeing you there.
NAMM is right around the corner which also means the TEC awards are right around the corner as well.
Next month many innovators will be honored in various categories at the TEC Awards, and iZotope happens to be one of the nominees.
iZotope has been nominated for a NAMM TEC Award in the Outstanding Technical Achievement category of Audio Education Technology for their Pro Audio Essentials
I had a chance to get a few questions answered by Jonathan Wyner, Director of Education for iZotope.
Big thanks to Jonathan for taking the time to answer my questions! Check out what he had to say…
1. Most of us know iZotope as an audio software provider, what exactly does your role as Director of Education for iZotope consist of and what motivated you to step into this role?
As Director of Education at iZotope, I develop and deliver presentations about audio signal processing and audio mixing, mastering and production for both domestic and international audiences. My role includes participating in product development consultation and design strategies, as well as supporting inbound marketing efforts with the creation of educational and training assets. My background as a professor at the Berklee School of Music, as well as a familiarity and love for iZotope products, motivated me to step into this role. iZotope products are designed with great transparency and enormous flexibility, which make them excellent teaching tools. As someone who strives to help musicians and engineers reach their goals, this role felt like a natural next step.
2. Does your role as Director of Education have an impact on the execution of ideas and features within the software itself?
When it came to Pro Audio Essentials, I worked with a small team to develop not only all of the instruction, but the product design, features, and functionality within the application. We modeled the interactive practice tools based on real equalizers in our software, so that the experience users were receiving would be just as if they were using an actual EQ. My focus is on learning outcomes and I tried to focus on that in all aspects of Pro Audio Essentials — to shift the process of learning from a passive activity to a more active user experience.
3. Do you feel it is important to have some sort of educational element within the software itself, and do you see presets as a way to accomplish that?
At iZotope, we recognize the importance of having an educational component within the software itself. The best tools are those that teach you as you use them. Our software has contextual help that appear when you hover over the parameters. We have all manner of visualizations and metering. We have an entire area of our blog dedicated to tips and tutorials. The articles also offer intros to products and presets, specific tips for any type of audio production, and informational videos as well. For example, in our recent release of Ozone 7 Elements, we included a look inside its presets, so users could get a better idea of its 70+ presets designed to replicate the signal chains of award-winning mastering engineers. We’ve also created a number of in-depth guides, on topics like mixing, mastering, and audio repair, that can be downloaded for free from our website.
CARLSBAD, Calif. – November 15, 2016 – At The 2017 NAMM Show, inspiration and innovation, transformative business know-how, and leading strategies and tips for music industry professionals and businesses of all sizes will be offered through more than 120 free educational sessions. The Show’s NAMM U and TEC Tracks sessions have been designed to inspire members from various disciplines within the music products industry — from music product retailers and manufacturers to professionals in pro audio, live sound and lighting. Registrants will have access to learning sessions from the world’s top thought leaders and their peers who will present successful strategies and best practices trending across the industry today.
On Wednesday, January 18, many business-enhancing opportunities begin before the show officially opens, with an all-day intensive training: Retail Boot Camp. Featuring two different tracks, this training includes a schedule of strategies and tools for everyone involved in music retail who aims to strengthen their businesses and business practices through “Sales, Marketing and Websites” or “Financial Management” tracks. Speakers in the first track include pre-eminent thought-leaders “The Retail Doctor,” Bob Phibbs; digital marketing pioneer Larry Bailin; and Ben Blakesley, social media marketing leader at Reebok. In the financial track, experts Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. will offer tools and strategies for sound fiscal management.
Beginning Thursday morning, the show will officially open each day with NAMM U Breakfast Sessions. Located on the NAMM campus in the Hilton’s Pacific ballroom, the sessions will feature prominent keynote speakers sharing today’s best business practices, innovative ideas and inspirational strategies designed to transform businesses. Thursday morning kicks off the show with “Breakfast of Champions,” an up-close look at the people changing the music products industry, and led by NAMM President and CEO Joe Lamond. On Friday, the show welcomes back marketing expert Larry Bailin for “2020: Future-Proof Your Business,” a session on how customers are changing, and how to prepare your business for the future. On Saturday, best-selling author and social media legend Guy Kawasaki brings “The Art of Innovation,” a presentation designed to reveal practical, surprising and even counterintuitive ideas to trigger innovation in a music store or products business. Sunday morning will welcome the perennial favorite “Best in Show” session. Led by Frank Alkyer of Music Inc. and UpBeat Daily magazines, a guest panel of music retail experts make their picks for the biggest products and technology breakthroughs found on the NAMM show floor.
(October 27, 2016) – As part of its 32nd Annual NAMM Technical Excellence & Creativity Awards (NAMM TEC Awards), The NAMM Foundation has announced that rocker Joe Perry will receive the prestigious Les Paul Award. The annual award is given on behalf of the Les Paul Foundation and honors individuals that have set the highest standards of excellence in the creative application of recording technology in the spirit of the famed audio pioneer, inventor and musician, Les Paul. The award will be presented at a January 21st ceremony being held in Anaheim, CA as part of The 2017 NAMM Show. Perry, who was included in Rolling Stone’s list of “100 Greatest Guitarists of All Time,” is also scheduled to perform live before an audience of pro audio and sound production inventors, musicians and industry friends.
“Anytime my name is mentioned in the same sentence as Les Paul, it’s a huge honor,” says Perry. “Getting an award bearing his name is the icing on the cake.”
A long-standing co-founding member of a group whose music repertoire spans four decades, Perry’s versatile musicianship and influence has helped pave the way
for a long list of accolades that reach beyond the band’s more than 150 million albums sold. In the role of principal songwriter, lead guitarist, and as producer for multiple tracks featured on several notable Aerosmith albums, Perry’s talent has helped contribute to the super group’s four Grammy® Awards, (one of which includes Perry’s guitar-based instrumental “Boogie Man”); six Billboard Music Awards; twelve MTV Video Awards; and two People’s Choice Awards, to name a few.
“Joe Perry was a friend of Les Paul’s and is undoubtedly one of the most innovative and talented musicians of our time,” says Michael K. Braunstein, Executive Director, Les Paul Foundation. “His ability to push boundaries of the electric guitar with his signature sound and deft playing ability embodies the true spirit of what Les Paul and the award given in his name stands for. The Les Paul Award has been presented at the NAMM TEC Awards to remarkably-distinguished and accomplished individuals from the music industry, including such luminaries as Sir Paul McCartney, Brian Wilson, Stevie Wonder, Bruce Springsteen, Pete Townsend, Slash and last year’s recipient, Don Was. The Les Paul Foundation could not be more thrilled to be adding Joe Perry to this amazing list.”
Carlsbad, Calif. (September 19, 2016) – The NAMM Foundation has announced nominees for its 32nd Annual NAMM Technical Excellence & Creativity Awards in the categories of Outstanding Technical and Creative Achievement. Stand-up comedian and actor Sinbad will return for his third straight year as host. The NAMM TEC Awards are bestowed annually in celebration of the pro audio community by recognizing the individuals, companies and technical innovations behind today’s sound recordings, live sound, films, television, and video games.
More than 900 products and projects were considered during the highly-competitive nomination process. This year’s Outstanding Technical Achievement Nominees were chosen across twenty-three categories and include selections in two new categories: Audio Education Technology and DJ Production Technology – Hardware/Software.
Represented in many of the nominations for the 2017 show are the creators of more compact and mobile products that reflect the demands of an increasing number of independent and home studio musicians.
Examples in the DJ world include American Audio’s VMS5 Controller, which is both portable and compact with an all-in-one Midi Controller (DJ Production Technology – Hardware/Software); double-nominee Moog Music for their Model 15 App – a bonus for on-the-road creativity as the first Moog modular synthesizer and synthesis educational tool created exclusively for iPad and other Apple® devices (Audio Apps & Hardware/Peripherals for Smartphones/Tablets); Blue Microphones’ Bottle Mic Locker that offers studio musicians the flexibility and option of layering tracks with different capsules to find the right sound (Microphones – Recording); the Korg Minilogue (Music Instrument Hardware), which is a 37 slim-key fully programmable analog polyphonic synthesizer, reflecting yet another innovative product that helps fuel the19.9% growth in total unit volume among analog synths in the last five years. Nominees will be recognized in an additional nineteen categories that range from Wireless Technology toMusical Instrument Amplification & Effects, Computer Audio Hardware and beyond. (More …)