Synthesizer Brands Storm 2015 NAMM Show 

Synthesizer sales soar, as sound “geeks” ride music’s latest wave

Carlsbad, Calif. (December 17, 2014) – Synthesizers powering today’s chart-topping hits prepare to take the 2015 NAMM Show by storm January 22-25 at the Anaheim Convention Center. With artists and producers such as Lorde, Bastille and Trent Reznor relying on custom synth sounds paired with a growing interest in analog sound, many in the business predict synths sales to soar into 2015 and beyond.

More than 130 brands that produce synthesizers and related equipment will exhibit at the upcoming global music products trade event. This represents a 20% increase in the segment’s NAMM Show brand presence compared to 2014. The synthesizer market has nearly doubled its show floor square footage since last year, making this one of the show’s fastest-growing segments.

Continued popularity of electronic dance music (EDM) and indie rock has enticed more musicians, DJs and producers to dive into the synth world. “EDM artists have noticeably re-energized the market,” said Tom Oberheim, president of Marion Systems Corp. and an audio engineer best known for designing effects processors, analog synthesizers and sequencers. “The boom is spilling over into other genres and once musicians get into synthesizers, they want to take them into other arenas, and create more sounds.”

Since 2009, retail sales of keyboard synthesizers have increased 15.9%, propelled by an increase of 13.5% in 2013 alone. The number of synthesizers sold annually is up more than 32% in the last decade. (More …)