NAMM is right around the corner which also means the TEC awards are right around the corner as well.
Next month many innovators will be honored in various categories at the TEC Awards, and iZotope happens to be one of the nominees.
iZotope has been nominated for a NAMM TEC Award in the Outstanding Technical Achievement category of Audio Education Technology for their Pro Audio Essentials
I had a chance to get a few questions answered by Jonathan Wyner, Director of Education for iZotope.
Big thanks to Jonathan for taking the time to answer my questions! Check out what he had to say…
1. Most of us know iZotope as an audio software provider, what exactly does your role as Director of Education for iZotope consist of and what motivated you to step into this role?
As Director of Education at iZotope, I develop and deliver presentations about audio signal processing and audio mixing, mastering and production for both domestic and international audiences. My role includes participating in product development consultation and design strategies, as well as supporting inbound marketing efforts with the creation of educational and training assets. My background as a professor at the Berklee School of Music, as well as a familiarity and love for iZotope products, motivated me to step into this role. iZotope products are designed with great transparency and enormous flexibility, which make them excellent teaching tools. As someone who strives to help musicians and engineers reach their goals, this role felt like a natural next step.
2. Does your role as Director of Education have an impact on the execution of ideas and features within the software itself?
When it came to Pro Audio Essentials, I worked with a small team to develop not only all of the instruction, but the product design, features, and functionality within the application. We modeled the interactive practice tools based on real equalizers in our software, so that the experience users were receiving would be just as if they were using an actual EQ. My focus is on learning outcomes and I tried to focus on that in all aspects of Pro Audio Essentials — to shift the process of learning from a passive activity to a more active user experience.
3. Do you feel it is important to have some sort of educational element within the software itself, and do you see presets as a way to accomplish that?
At iZotope, we recognize the importance of having an educational component within the software itself. The best tools are those that teach you as you use them. Our software has contextual help that appear when you hover over the parameters. We have all manner of visualizations and metering. We have an entire area of our blog dedicated to tips and tutorials. The articles also offer intros to products and presets, specific tips for any type of audio production, and informational videos as well. For example, in our recent release of Ozone 7 Elements, we included a look inside its presets, so users could get a better idea of its 70+ presets designed to replicate the signal chains of award-winning mastering engineers. We’ve also created a number of in-depth guides, on topics like mixing, mastering, and audio repair, that can be downloaded for free from our website.