CARLSBAD, Calif. – November 15, 2016 – At The 2017 NAMM Show, inspiration and innovation, transformative business know-how, and leading strategies and tips for music industry professionals and businesses of all sizes will be offered through more than 120 free educational sessions. The Show’s NAMM U and TEC Tracks sessions have been designed to inspire members from various disciplines within the music products industry — from music product retailers and manufacturers to professionals in pro audio, live sound and lighting. Registrants will have access to learning sessions from the world’s top thought leaders and their peers who will present successful strategies and best practices trending across the industry today.
On Wednesday, January 18, many business-enhancing opportunities begin before the show officially opens, with an all-day intensive training: Retail Boot Camp. Featuring two different tracks, this training includes a schedule of strategies and tools for everyone involved in music retail who aims to strengthen their businesses and business practices through “Sales, Marketing and Websites” or “Financial Management” tracks. Speakers in the first track include pre-eminent thought-leaders “The Retail Doctor,” Bob Phibbs; digital marketing pioneer Larry Bailin; and Ben Blakesley, social media marketing leader at Reebok. In the financial track, experts Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. will offer tools and strategies for sound fiscal management.
Beginning Thursday morning, the show will officially open each day with NAMM U Breakfast Sessions. Located on the NAMM campus in the Hilton’s Pacific ballroom, the sessions will feature prominent keynote speakers sharing today’s best business practices, innovative ideas and inspirational strategies designed to transform businesses. Thursday morning kicks off the show with “Breakfast of Champions,” an up-close look at the people changing the music products industry, and led by NAMM President and CEO Joe Lamond. On Friday, the show welcomes back marketing expert Larry Bailin for “2020: Future-Proof Your Business,” a session on how customers are changing, and how to prepare your business for the future. On Saturday, best-selling author and social media legend Guy Kawasaki brings “The Art of Innovation,” a presentation designed to reveal practical, surprising and even counterintuitive ideas to trigger innovation in a music store or products business. Sunday morning will welcome the perennial favorite “Best in Show” session. Led by Frank Alkyer of Music Inc. and UpBeat Daily magazines, a guest panel of music retail experts make their picks for the biggest products and technology breakthroughs found on the NAMM show floor.